The PV for "Sekai wa Summer Party" has been released on Dohhh UP! This single will be released on July 29 and the single V will be released on August 5.
Link to video on Dohhh UP!
Overall, this track is like a glass of iced tea that's been sitting out a little too long: sweet and refreshing, but a little too watery.
The song
I love that there are real instruments and not just synth-crap for the backing. However, this is a little boring. I had the same problem with "Hajimete no Keiken." It's a cute song, but I probably won't be listening to it much. It doesn't sound terribly summery either :( Perhaps like "Nakimushi. Yowamushi" on her last single I'll end up finding the b-side "Jasmine Tea" to be an infinitely better track.
The set
This reminds me of old school Matsuura Aya. It's just her being generally adorable with sundry little props. Overall very sweet and fun to watch. The giant globe isn't my favorite, but at least it seems to be a physical object and not a green screen composition.
The dance
Oh, like everything else it's nothing terribly special. I like seeing S/mileage again as backup dancers.
The outfits
I don't care for the outfits. The plaid one isn't particularly summery, modern, or attractive and the yellow one is sort of age inappropriate. Neither of them look much like party clothes or vacation clothes. The little school girl outfits S/mileage has going on are just kind of boring.
Overall, this release seems a bit disappointing. I hope people who do like it don't a) get sick of it or b) get tired of it by the time it's released. Why did the PV come out so dang early?
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