Friday, April 16, 2010

Daburuyuu Joshi Koutou Gakkou Special Edition: °C-ute's 12th major single "Campus Life ~Umarete Kite Yokatta~"

The PV for °C-ute's 12th major single "Campus Life ~Umarete Kite Yokatta~" was released today on the UP FRONT YouTube channel. The single will be released on April 28 and the Single V on May 12.

This is a really outstanding PV! Firstly, the girls are looking GREAT! Everyone looked so wan in the "SHOCK!" PV. Here everyone looks healthy and pretty and happy. Well, I'll do the regular break down.

The Outfits

So, for the dance and close-up shots we get the cover outfits:

And they're pretty rockin'. Especially those shoes! They're like a much more wearable version of the "SHOCK!" boots. They look sexy as hell, but they would be good for summer because they are so open. The rest of the the look is very cute. It fits their image well. I especially like the ties.

For the rest of the PV we get to see casual looks.

Maimi and Saki are looking sweet and feminine. I can't tell if Saki's got on a romper or a really short dress.

The second grouping is Airi, Mai, and Chisato. I think Airi's hair is a little ridiculous, and her outfit is definitely my least favorite. Mai and Chisato both look cute as BUTTONS. I don't think Chisato has ever looked that good before and Mai actually looks her age.

The Song

I have to admit, I'm not a huge fan of the song. It reminds me a lot of "Ai no Suki Suki Shisuu Joushou Chuu," the opening track on Berryz Koubou's fourth album 4th Ai no Nanchara Shisuu. Obviously the "suki suki" hook is a big part of that. I'm just not a fan of this style of song, not even live. At least it's not another glorified solo for Airi?

The Dance

We don't get to see a lot of it, which is fine by me. The only part that really stuck out to me was during Maimi's "suki suki suki."

It's like she's saying, "I like you, but it's a secret ;)" Oh Maimi, I like you, too! Lets not keep it a secret...

The Rest

So like everyone else I will mention the iPod Touches that are so prominent.

Are iPods as ubiquitous in Japan as they are in the US? I don't know. But the image of girlfriends sharing songs on a portable music device isn't so strange to me.

What sticks out more to me is the softball. In the US softball is often associated with lesbians. Is that the case in Japan? Once again, I don't know. But Mai and Chisato were definitely paired in this video more than the other girls, and their looks are not as femmy.

And I hate to say this, because I feel like everyone else is in love with her, but I don't understand Nakajima Saki's appeal.

I find her mouth unsettling, like she might at any moment open it obscenely wide and eat a person whole. I think it's the fact that her teeth are big compared to the rest of her face. Her voice does seem to be improving though.

I'll let Maimi have the last word here.

"Call me, bitches."

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